HUMAN
BY NATURE.
CREATIVE
BY DESIGN.
We are an independent creative agency helping organisations turn complexity into clarity and clarity into ideas people can understand, recognise and remember.
THE ASTERISK
THE ASTERISK
We bring strategy, creativity and design together with human thinking to create clear, distinctive and meaningful ideas.
Because today,
creating more is easy.
Creating impact is not.
HiT
In an AI-driven world of sameness, human thinking is what makes the difference.
Human in Thinking
Human in Technology
Human in Transformation
Taste. Curiosity. Experience.
Intuition. Context. Judgement.
Knowing what matters and, just as importantly, what doesn't.
We use AI. Of course we do.
It allows us to explore faster, prototype more, test possibilities and push ideas further.
But we don't outsource judgement to it.
When everyone has access to the same tools, the tool is no longer the differentiator.
The Process
We start with the problem. Not the deliverable.
We connect the dots and look for the idea that can bring everything together.
Only then do we think about words, identity, design, data, motion or digital experiences.
We ask questions — We simplify — We challenge assumptions.
Because great work isn't about making things look better.
It's about making things clearer, more meaningful and harder to ignore.
Independent by design.
“AI gives everyone the tools.
Human thinking makes the difference.”
David Garriga
Founder & Creative Director
The Asterisk was founded by David Garriga, Creative Director and Designer with extensive experience working across healthcare, science, technology and innovation.
His approach has always lived somewhere between thinking and making: understanding the problem, finding the idea and making sure that idea survives all the way to the final pixel.
Over the years, he has collaborated with global organizations, agencies, start-ups and specialist teams on brand identities, communication platforms, digital experiences, presentations, films and complex stories.
The Asterisk brings that experience into a deliberately lean model:
Senior creative thinking
Direct collaboration
The right talent for every project.
No unnecessary layers.
No handovers between the people who think and the people who make.
The Asterisk is intentionally small.
Instead of maintaining a large fixed structure, we build the right team around each challenge, bringing in trusted specialists whenever the project requires them.
That allows us to work as an independent creative partner, collaborate closely with internal teams or plug into larger organizations and agencies.
Different projects. Different teams. Same approach.
Think clearly.
Make it distinct.
Make it matter.